The dog days of summer are definitely here, so now is the perfect time to familiarise yourself with the hottest trends of the season. Now that the season is fully underway, we get a closer look at precisely which trends are dominating summer 2024. While the runways and other viral moments offered us a peek into which Fashion Trends items would take off (Palm Beach chic or Challengers-core, anyone?), now that the season is underway. Our social media feeds are overflowing with sought-after Fashion Trends products, such as frilly bloomer shorts and kerchief hair accessories inspired by the European summer. 2010s bubble hemlines and ’90s thong sandals have made an appearance this year, whereas the Y2K resurrection was the talk of the town last summer.
Fun outliers like mesh gym shorts lend an unexpected flare, while “softer” classics like the “Scandi-girl” look take centre stage. See eight of the hottest summer 2024 fashion trends up top, along with product recommendations so you can copy the look.
Kerchiefs
Hair kerchiefs with a European summer vibe have swiftly gained popularity and are a must-have accessory for this season. Hair scarves are not a new fashion trend; in fact, they have been worn since mediaeval Europe. In more recent times, old Hollywood style icons like Audrey Hepburn and Sophia Loren have been seen sporting this look. Nowadays, some celebrities from Generation Z, like Devon Lee Carlson, are keeping to the traditional bandanas, while others, like Matilda Djerf, are giving the style a 2024-approved bohemian twist with crochet versions.
Milkmaid Sundress Fashion Trends
Airy and light clothing is crucial during the summer’s intense heat. Fortunately, the milkmaid sundress is a unique, adaptable Fashion Trends for summer 2024 that will help you stay cool. The style, which has a corset bodice, scoop neckline, and flowing A-line silhouette, has been adopted by celebrities such as Hunter Schafer, Bella Hadid, and Sabrina Carpenter.
Copenhagen Blouse
This summer has definitely seen a surge in the “Scandi-girl” look, and one piece that’s really caught on is the Copenhagen blouse. The blouse is a light and breezy addition to your summer wardrobe, with its billowy sleeves and tie-front closures. The Copenhagen blouse is a new spin on the softer shapes we’ve already been seeing in previous seasons, and it’s just as comfortable to wear as the milkmaid dress.
Bloomer Shorts
Bloomer shorts are one example of how fresh versions of popular fashion trends frequently find their way into the following season. While the comfortable style is still in vogue this summer, boxer shorts seemed to be the season’s most divisive trend last year. It appears that bloomers are the trend’s lingerie-inspired, “parlour style” sibling. The ruffled knickers meets shorts trend has been popularised on stage by celebrities like Sabrina Carpenter and SZA, but Reformation, With Jéan and Free People provide considerably more approachable bloomers that you can incorporate into your regular outfit.
Bubble Hemlines
For summer 2024, bubble hemlines will be back, and it-girls like Chloë Sevigny and Kylie Jenner have already co-signed the ’00s and early 2010s style. Although the contentious skirt and dress trend was initially mostly ignored by the Fashion Trends establishment, it has already made its way into popular stores like J. Crew and Aritzia. Today’s bubble hemlines, which are trendy instead of the maximalist approach of the 2010s, are popular in neutral hues like black and cream. We adore how they look worn with stylish pieces like kitten heels or a clean, basic tank top.
Sporty Shorts
Sporty shorts are one of the micro-trend outliers that add some fun to the trend cycle, even though the majority of summer 2024’s top trends are wardrobe classics. Maybe because the Olympics are almost here, we’re thinking about sports, and mesh gym shorts and retro running shorts are becoming more and more popular. Although trainers are still a good choice, many people are also wearing the incredibly cosy bottoms with unusual shoes like ballet slippers and kitten heels. Once more, incorrect shoe hypothesis!
Thong Flip Flops
Sporty shorts are one of the micro-trend outliers that add some fun to the trend cycle, even though the majority of summer 2024’s top trends are wardrobe classics. Maybe because the Olympics are almost here, we’re thinking about sports, and mesh gym shorts and retro running shorts are becoming more and more popular. Although trainers are still a good choice, many people are also wearing the incredibly cosy bottoms with unusual shoes like ballet slippers and kitten heels. Once more, incorrect shoe hypothesis!
All Things Raffia
This summer Fashion Trends, raffia appears to be in everything from cowboy hats to sandals to large tote bags. The popular trend among Generation Z is effortlessly styled and exudes a beachy, seasonally appropriate mood. The finest aspect? Affordable pricing can be found for stylish-looking raffia accessories, and going with 100% natural raffia is a greener choice.
