MAISON Mihara Yasuhiro Designer playsfully explores the odd and the unorthodox as he melts what appear to be classics and staples and modifies them to the point of dysmorphi
a, playing with the concepts of fakes and rip-offs.
The Japanese genius has developed a cult-like following because to his trademark style, and with each collection, he pushes the boundaries even farther. This also applies to his most recent AW23/24 collection showcase.
Established in 1997, the brand’s creative DNA has made it indisputably one of the most fascinating since its debut. MIHARA YASUHIRO is a fashion label that defines a distinct vernacular through footwear and apparel. Despite being confusing at times, the brand is never misinterpreted, and it has grown to become a leader in innovation within the industry.
MAISON MIHARA YASUHIRO
This editorial is filled with striking shapes, dramatic silhouettes, damaged materials, and original patterning. This collection is a love letter to Yasuhiro’s design evolution; it is both an empowering and a rebellious one, taking commonplace items like cardigans, bomber jackets, and skirts and elevating them to the level of clothing metamorphosis with raw, jagged conceptuality. They are now something completely different, not a mainstay or a standout item, thanks to the amazing work of the team at Maison MIHARA YASUHIRO.
As it continues its commitment to irony, MIHARA YASUHIRO AW23/24 carries over strong imitation tones without ever approaching copying. Designer Mihara Yasuhiro, who is never afraid to push buttons, is renowned for parodying other businesses’ originality in the fashion industry. This is especially made clearer by the fact that the entire collection even goes so far as to skew the designer’s own sneakers, producing an almost exact replica. His brands take on a whimsical yet highly sophisticated persona thanks to this additional story and nuance.
